Nintendo has gone through a history of one hundred
years and its method/secret to survive is to combine old technologies in
order to satisfy the players' simple need of pursuing fun. Mary-Kate
Olsen Keep an Eye on Acekard AK2i Letting the game into each family is considered as the only commission by Nintendo. Hottest, Newest, Latest: r4i gold
Now its total market capitalization has reached 79 billion U.S.
dollars, only secondary to Toyota, Japan's second-largest market
capitalization company. The first quarterly reports of this fiscal year
2008 Nintendo released demonstrates that its revenue has reached 3.9
billion U.S. dollars, with Wii hardware sales of 5.17 million units, and
NDS hardware sales of 6.94 million units. For the same quarter, Sony's
PSP, as Nintendo`s bitter enemy, only sold 3.72 million units, while PS3
were only 1.56 million units. Up to now, Wii`s accumulative sales
volume is 29,620,000 and DS`s 77,540,000.

Tracing back to 2001,
the market share is just of the opposite. Nintendo was beaten off the
throne by Sony and Microsoft. How did the NINtendo company face the
losing battle which with long and old history,how did it brushwood and
tasting gall and get it's power again? After in 2002 company founder
Fusajiro Yamauchi governed the court attendant resigned, Satoru Iwata
takes over CEO. He was determined to cut off all means of retreat and
beared the pressure of packing the bags to break the exsisting
framework. He tried a new strategy that he designed the different games
for differents people to expand the gaming population.

Nintendo DS
(Double Screen) handheld game consoles is Iwata's first guinea pigs,
which broke through five million units sold during 14 months in Japan,
becoming a gaming consoles which is the fastest to reach five million in
Japan. The characteristic of DS is displayed by too screed and it's
touch screen but as fact the sunday punch is it's software. In addition
to "Animal Crossing Wild World DS" developed for children, there is
"Brain Trainer" developed for the seniors and it is used to prevent
Alzheimer disease, and "Nintendogs" is a pet game which designed for
women. "From the original Super Mario to later brain exercise and
Nintendogs, DS took a lead to realize expanding the gaming population"
Industry source said.

Why has Satoru this idea? It was said there
are two popular books in Nintendo. They are [Blue Ocean" and
[Positioning". In Japan, What Nintendo is confronted with is not only
horizontal competition but also a bigger challenge where the whole
industry is faced with problems. such as the impact of the game's
population' shrinking, the arrival of an aging society, as well as
movies, network, bookstores, and other forms of entertainment to the
game industry.

This insider also said, "Satoru Iwata found this
point sharply. Therefore, he developed three different markets in the
old, children and women." It was just such an acuminous discovery
re-injected vitality to Nintendo and it continued to create a myth in
the game industry.